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Did you know that to find audio books and to download audio books is easy and fast? These business audio books sound files fit easily on a MP3 player or on an iPod. You don't need anything else than the player and you carry an entire library with you if you like. That makes listening to audio books a real pleasure and you can listen for your favourite audio book anywhere and anytime!
Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne - Gildan Media Corp.
“Don’t Compete with Rivals—Make Them Irrelevant!”
“Don’t Compete with Rivals—Make Them Irrelevant!” Winning by Not Competing! This International Bestseller upends traditional thinking with principles and tools to make the competition irrelevant. In a book that challenges everything you thought you knew, W. Chan Kim and Renée Mauborgne assert that tomorrow’s leading companies will succeed, not by battling their rivals for market share in the bloody “red ocean” of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than a hundred years and thirty industries they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: · Reconstruct market boundaries · Focus on the big picture · Reach beyond existing demand · Get the strategic sequence right · Overcome organizational hurdles · Build execution into strategy “I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener.” --William J. Bratton, Chief of the Los Angeles Police Department, Former Police Commissioner of the City of New York Author W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management.
Narrator: Z. Furman | ISBN: 1-59659-068-8
Bob Silber - Big Seminar Preview Call - San Francisco 2003 - Bob Silber - Business Audio Publishers Inc.
The complete recording of Bob Silber for the Big Seminar Preview Call - San Francisco 2003.
One of the most important aspects of your online business is Internet Law, and Bob Silber is the expert on this field. He is considered the best attorney in the internet industry today. He also speaks at all the major Internet marketing seminars and events and protects the online businesses of the most successful of Internet marketers. Bob will show you how to protect your online business as well.
Narrator: Bob Silber | ISBN:
Bob Silber - Big Seminar Series - Dallas 2003 - Bob Silber - Business Audio Publishers Inc.
The complete recording of Bob Silber for the Big Seminar - Dallas 2003.
One of the most important aspects of your online business is Internet Law, and Bob Silber is the expert on this field. He is considered the best attorney in the internet industry today. He also speaks at all the major Internet marketing seminars and events and protects the online businesses of the most successful of Internet marketers. Bob will show you how to protect your online business as well.
Narrator: Bob Silber | ISBN:
Brag! - Peggy Klaus - Hachette Audio
The art of tooting your own horn - without blowing it.
In today's competitive business world, bragging is a necessity-not a choice! Remaining quiet about yourself or, worse, downplaying your successes leads to being underappreciated, or even allowing others to take credit for your achievements. When done with grace and style, bragging promotes your best asset-you! Now a top business coach teaches you to artfully communicate your talents and accomplishments without feeling or sounding like a walking billboard. You'll gain the motivation and skills that lead to gem assignments, raises, promotions, and stronger professional relationships. And you'll enjoy tooting your own horn in a way that is sincere, feels comfortable, and doesn't turn off those you're trying to impress. Discover: -The outdated but still popular bragging myths that result in missed opportunities.
-Subtle and effective ways to share your talents and successes without sounding smug or rehearsed.
-Self-promotion tips for use at a moment's notice in and out of the office-from elevator fly-bys to networking events.
-Specific, dynamic advice to help you shine in performance reviews and job interviews.
-How to harness the power of both voice mail and e-mail to effectively "techno-brag". Filled with self-promotion dilemmas and solutions for both your professional and personal life, and written for everyone from telecommuters to those who are between jobs, Brag! shows you how to put your best foot forward-while keeping it out of your mouth!
Narrator: Peggy Klaus | ISBN: 1586215299
Branded World, A: Adventures in Public Relations and the Creation of Superbrands - Michael Levine - Blackstone Audio Inc
Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap int...
full of useful pointers.AudioFile
Branding is ultimately the way you differentiate your product from the competition. Whether youre selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.
But theres much more to effective branding than a memorable slogan and ubiquitous advertising. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; its an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nut-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Michael Levine is the author of eleven books, including Guerilla P.R., the world's most widely used introduction to public relations. His essays have been featured in the New York Times, Reader's Digest, Hollywood Reporter, and USA Today. He hosts Inside Out with Michael Levine on KRLA, and he is the founder and owner of Levine Communications, based in Los Angeles.
Lloyd James hails from the Midwest. He received a B.A. in theater from a small liberal-arts college in New Mexico. He acts in the theater when his schedule permits and spends much of his free time working in his garden. He lives in Virginia with his wife and son.
Narrator: Lloyd James | ISBN: 0-7861-3311-2
BusinessWeek.com -- Top News
- More Cash Could Hit the Road
Posted on 9 Sep 2010 at 5:00am
Obama aims to spend $50 billion on transportation infrastructure
- Fed Banks Saw ‘Widespread Signs of a Deceleration’
Posted on 8 Sep 2010 at 10:13pm
The Federal Reserve said the U.S. economy maintained its expansion while showing ?widespread signs of a deceleration? in mid-July through the end of August, according to a survey by 12 regional Fed banks.
- The Challenges Facing Burger King Buyer 3G Capital
Posted on 9 Sep 2010 at 5:00am
The investment outfit and its Brazilian backers will need to do more than just cut costs at the troubled burger chain
- A Touch of Class for the Pink Sheets
Posted on 9 Sep 2010 at 5:00am
Large, reputable foreign companies are taking up residence on a dodgy stretch of Wall Street
- In Britain, Fewer Pubs, More Beer at Home
Posted on 2 Sep 2010 at 11:00pm
With unemployment among 18- to 24-year-olds at 20 percent, nightclubs are closing and pints are going domestic
NYT > Home Page
- Secret Assault on Terrorism Widens on Two Continents
Posted on 15 Aug 2010 at 3:08am
In a dozen countries ? including in North Africa, Pakistan and former Soviet republics ? the United States has significantly increased military and intelligence operations.
- Political Memo: Obama Says Mosque Remarks Were Not Endorsement
Posted on 15 Aug 2010 at 3:40am
President Obama?s attempt to reframe comments about a community center in New York City had him plunging into a debate about Islam and American identity.
- This Time, Voter Anger Is No Surprise to Democrats
Posted on 15 Aug 2010 at 3:38am
Among the advantages Republicans hold as they seek to control Congress, one thing is missing: surprise. Unlike in 1994, there will be no sneak attacks.
- U.S. Offers Aid to Rescue Pakistanis and Reclaim Image
Posted on 15 Aug 2010 at 3:22am
American officials allowed that they were seeking to use a sizable response to Pakistan?s floods to boost the United States? image there.
- In Weather Chaos, a Case for Global Warming
Posted on 15 Aug 2010 at 3:41am
The summer?s heat waves in the eastern United States, parts of Africa and eastern Asia, and above all Russia, are reviving the question of whether global warming is causing more weather extremes.
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